Are Marketers Missing the Point on Landing Page Optimization?


Marketers tend to talk a lot about optimizing email, but where is that email trying to take people? Email is always leading to a landing page, whether that’s a designated landing page or a home page or even a Facebook page. Emails aren’t an end in themselves. They are always leading somewhere else because they have to “land” the recipient somewhere, should that person decide to click through. Getting someone to click through is not enough, […]