Navigating Global Email Marketing Compliance in 2024: Why GDPR Matters for Non-EU Businesses


As the clock ticked down to yet another regulatory deadline, the focus shifted towards ensuring compliance with international laws that impact email marketing. While businesses grappled with the Canadian Anti-Spam Law (CASL), which took full effect in July 2017, attention then turned to the General Data Protection Regulation (GDPR). This pivotal regulation, which came into effect on May 25, 2018, continues to be a critical consideration for businesses worldwide as we move into 2024. The GDPR’s […]