Improve Your Frequency by Improving Your Content


Frequency is a critical component of email marketing. Yet how often is too often? Send too many emails and you annoy, perhaps to the point of being marked spam. Email too little and you miss out, because your competitor got into their inbox at just the right time instead of you. There is no universal answer for the question, “How often is too often?” For a B2B company using email to promote an expensive, long sales-cycle […]