Do You Need an Email Consultant With a Wrench or a Scalpel?


Becoming a consultant is so easy. All one has to do is hang up a sign that says “Joe Shmoe, Consultant” and they’re in business. No degree required, no certifications needed—just their word that they know what they’re doing and that every dollar you’re spending on their services will be money well spent. Sadly, this means the world is full of so-called consultants who are under-qualified and (dare I say?) overly delusional. Fortunately, in our industry, […]