New Dedicated IP Address? Use These Tips to Warm Up Your New IP Address the Right Way


When sending from a new dedicated IP address, it is important to “warm up” that IP in order to establish a good reputation as a legitimate email sender with the Internet Service Providers (ISPs) like Gmail, Hotmail and Yahoo!. You might have been an established sender with your old IP address, but now that you have a new one, you must build your reputation all over again. And your sender reputation plays a big role in […]