Tick tock, tick tock…once again, we are in the countdown stages, working our way towards complying with yet another regulation. Most recently, we were preparing ourselves for the Canadian anti-spam law or CASL, which was enforced in stages, taking full effect in July 2017. Next, it will be the General Data Protection Regulation or GDPR that goes into effect on May 25, 2018. (Or should we say 25 May 2018 since this is a European regulation?) We […]
Disclaimer: As we do every time we post about CASL, we encourage you to seek legal advice to ensure CASL compliance. This post is informational only and not intended to serve as legal advice or guidance. This summer, Canada’s strict anti-spam law will get stricter—and the risk of non-compliance will get riskier. The Canadian Anti Spam Law (CASL) was set up that way, to give marketers time—three years, to be exact—to be ready for compliance with […]
As the new Canadian Anti Spam Law (CASL) went into effect this week, those in email marketing still have plenty of questions about how to be compliant with this strict legislation…even within our own email marketing agency. This of course includes prospecting…no, not the panning for gold kind, but the panning for sales leads kind. It’s one thing to send an email to an existing customer who has already re-opted in to receive your emails, as […]
At ClickMail, we keep saying only worry about complying with the new Canadian Anti Spam Law (CASL) and you’ll be compliant with CAN SPAM as well, because CASL is much stricter. So what does CASL demand of you? Below is an infographic that lays out just how much more strict the Canadian law is, in comparison with the American one, and highlighting what you’re required to do. Hope this helps!