Expert blog posts on enterprise email marketing, enterprise email marketing software, and enterprise email marketing solutions

Smarter Email: What It Is and Why Enterprise Email Marketing Requires It

2021-11-09T21:04:39+00:00

Last year, we went through a complete re-branding here at ClickMail. We took a good, hard look at what we’re really good at, the capabilities that make our clients happy and keep us on Inc. Magazine’s list of fastest-growing companies year after year. And we realized all of our expertise and experience could be summed up in just two words: smarter email. What is smarter email? Now to us, smarter email is obvious. It’s enterprise email […]

Smarter Email: What It Is and Why Enterprise Email Marketing Requires It2021-11-09T21:04:39+00:00

Pit Email vs. Social, and Email Wins for Enterprise Email Marketing Every Time

2021-11-09T21:05:07+00:00

Social media–it pervades our lives, from Facebook to Instagram to Twitter and more. And the impact of social media on marketing has been equally pervasive, to the point that it’s nearly impossible to fully comprehend. Yet, that doesn’t mean social media marketing replaces traditional marketing methods. For all the bling and bang of these social superstars, there’s still a marketing channel that trumps them all: email. Sure, social is sexy and email is, well, email. But […]

Pit Email vs. Social, and Email Wins for Enterprise Email Marketing Every Time2021-11-09T21:05:07+00:00

Make Big Data Small Again: Use Data Driven Content to Deepen Customer Relationships

2021-11-09T21:07:45+00:00

Many organizations these days collect customer data left and right. Gathering the data is not a challenge. Deriving meaning from that data and putting it to use, now that’s a challenge for many, but it’s one email marketers must overcome. In a thought-provoking article on data published in Chief Content Officer magazine, Robert Rose points out that Big Data can be a big problem if you can’t put it to the use for which its intended, […]

Make Big Data Small Again: Use Data Driven Content to Deepen Customer Relationships2021-11-09T21:07:45+00:00

Outgrowing Your ESP? Could Be…If You Need Email Integration

2021-11-09T21:07:55+00:00

Is your email provider keeping pace with your email objectives? Maybe not: When your business becomes more complex, customization of your ESP becomes essential, but not all ESPs can offer it. This is the situation many marketers find themselves in as they start to realize they are outgrowing their current email service provider—or they’re about to. They begin to realize their requirements can no longer be met by their current ESP, and it’s time to find […]

Outgrowing Your ESP? Could Be…If You Need Email Integration2021-11-09T21:07:55+00:00

Data’s Only Useful When You Can Act On It; Email Integration Makes It So

2021-11-09T21:07:56+00:00

Data, data, data…it’s all around you these days. It’s a topic that’s top of mind and on the tip of everyone’s tongue. Capturing data has become standard email marketing practice. The challenge is putting that data to use. In an article on starting an agency, the author makes deep data her second piece of advice, but not the data itself, rather the ability to put it to use. In her words: “The amount of data being […]

Data’s Only Useful When You Can Act On It; Email Integration Makes It So2021-11-09T21:07:56+00:00
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