When content marketing first become a buzzword, seems nary a week went by that we didn’t see at least one article on the topic in our inboxes. Now Pinterest has taken content marketing’s place as the topic of choice, as articles about marketing with Pinterest show up several times per week.
What does this mean to you? Well, add Pinterest to the rapidly growing number of tablet users, the continued popularity of YouTube and the photos created with Instagram, and I’d say we’re getting to be an ever more visual audience and even a visually oriented consumer of content.
That’s no surprise. Humans are by their very nature visual. We are drawn to colorful objects, lovely landscapes and attractive people. Even placing food on a plate can border on an art form in the fanciest of restaurants, all to make the food even more visually appealing before a customer takes a taste. Yep, our eyes have a lot of say in what our brains are drawn to.
Question is, what does that mean for email marketing? With images blocked by default by most email clients and more people viewing their emails on the tiny screens of their mobile phones, how can text-based or tiny emails compete with all the other visual elements of a person’s online time, let alone entire environment?
Has your email marketing team responded to this trend toward eye-catching content? What is your organization doing to be more visual? Have you developed email solutions to compete with this kind of content?
If so, we want to know. We are constantly on the lookout for tried-and-true email solutions for our email marketing customers. If you’ve added video or integrated Pinterest or taken some other step to make your email marketing more visually oriented, post a comment here telling us about it, and how well it worked!