With all the channels available to us now as email marketers, we have a lot of communicating to do…which could trick us into thinking shortcuts are okay. In business, shortcuts are often shorthand for “bad idea.” Let’s consider our cross-channel marketing for a moment, for example. If you’re marketing to your customers via email, direct mail, Facebook/LinkedIn, Twitter and blogging, you might be tempted to copy and paste information from one place to another to save […]