email marketing ROI

12 reasons to use a welcome email for higher email marketing ROI

Are you still waffling on welcoming? Welcome emails, that is.

If so, you might click through to our CEO’s latest posting on the Email Critic blog, where he gives 12 reasons to use a welcome email for higher email marketing ROI.

A welcome email has so many reasons for being—in addition to offering boost to your email marketing ROI—that not using one is like saying you don’t want your email marketing program to make money.

One simple welcome email can get your relationship off to a great start, increase your credibility, and even give you a chance to start selling. What’s not to like about all that?

And if you’re thinking setting up a welcome email program just means more work, note that reason number 4 is “You don’t have to do a thing…”

…especially if you call on an email marketing agency like ClickMail for help.

Published On: February 27th, 2012Categories: Miscellaneous email marketing topics

About the Author: Sharon

Sharon Ernst from is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

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