How “Bad News” Subject Lines Can Really be Bad News to Email Marketers

2021-11-09T21:18:09+00:00

Recently, I came across a blog headline: “5 ways to guarantee you’ll NEVER be successful” and, as a typically ambitious American, I have to admit I clicked on it faster than I mass delete the emails in my SPAM folder. The catchy fear-inducing word “never” captured my curiosity, as in: “One: am I doing any of these things? and two: I want to learn what these things are so I’ll never do them!” But then I […]