As an email marketing vendor, we see a lot of email marketing best practices being used…and plenty more neglected due to lack of understanding. The A/B split test may help optimize your email marketing campaigns, but is often an email best practice misunderstood by email marketers, so here’s a little refresher on how, why and when to do it… An A/B split test, is comprised of 2 (or more) versions of an email where one thing […]