About the blogger, Marco Marini: Marco is CEO ClickMail Marketing. Marco Marini is an acknowledged expert in e-marketing with over a decade and half’s-worth of experience in the field. Before taking over as CEO, he was ClickMail’s VP of Marketing & Operations. Marini has also held key marketing positions with CyberSource, eHealthInsurance, DoveBid and IBM Canada.


About ClickMail Marketing: ClickMail helps clients maximize ROI from their email marketing by staying on top of all the moving parts that make up email, from deliverability issues to content to landing pages…even integration with CRM systems. ClickMail is vendor agnostic, meaning we represent several different email service providers (ESPs), so we can recommend the one that is the best fit based on needs. The ClickMail approach is very consultative, and this blog is one more way for us to help educate marketers on a range of topics big and small…that all add up to a make a big difference in the effectiveness of email marketing. Learn more about ClickMail at www.clickmail.com.