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Doing an Email Service Providers Comparison? Get the Newest ESP Guide, Just Released for 2016
It can be overwhelming trying to do an email service providers comparison when you have over one hundred to choose from. How do you narrow down your list to a manageable size? Plus most do more or less the same thing: send lots and lots of emails. That makes it hard to understand the differences, but it’s also a challenge to keep up with the constant change that makes an email service providers comparison harder than ever […]
6 Things You Might not Know About Your ESP—but Should!
They say ignorance is bliss, but in truth it’s expensive—especially in the world of email. So let’s take a few minutes to talk about some topics that usually don’t come up during sales pitches or negotiations when considering email service providers. At ClickMail, we often see clients confused by these six areas because they are making some assumptions that they maybe shouldn’t. Then later on, this ignorance leads to hassles, headaches and occasionally hard feelings. So […]
Taking Email Security to the Next Level to Protect Subscriber Data
As 2015 comes to a close, we at ClickMail are busy updating our annual ESP guide, as we prepare to publish the 2016 version in January. This year, we’re adding a section on the email security of your proprietary data as an important consideration when evaluating ESPs. The topic is timely and critical enough that we thought we’d give you a sneak peek here… Why security needs to be ever tighter Major compromises of subscriber data […]
Give Yourself the Gift of Better Email Marketing With These 6 Resources
All the year long, organizations like ClickMail, Email Critic, MarketingSherpa, EmailMonday and others strive to stay on top of the best of the best email marketing practices and technologies, so you don’t have to. You can simply scan your inbox for the most relevant information and get straight to the good stuff. The downside to that is it’s possible to get lost in the weeds of too many resource options. So at ClickMail this holiday season, […]
Using Email for Lead Nurturing: Harder Than It Should Be?
With all of the advances in email marketing technology and cross channel marketing, email still remains a more effective tool for lead nurturing than lead generation. Oh, you can do lead gen with email for sure, but email’s powerhouse is nurturing prospects along, because it’s a perfect platform for doing so, introducing small bits of content over time…drip, drip, drip. And what is lead generation good for if not followed up by a nurturing campaign anyway, […]
In the Eyes of the Beholder… Your Email Is Only as Good (or Boring) as THEY Think It Is
Is your email marketing really as good as you think it is? Because you know whose opinion counts more than yours, right? The opinion of the person on the receiving end counts much more than yours. It doesn’t matter if you’re responsible for the strategic, design, content or tactical parts of that email. Your opinion of how good it is or isn’t is, well, irrelevant. And it turns out many consumers do have a different opinion, when […]
Personalization in Email: Now It’s Personal—for Real
As I ponder what to expect in 2016, personalization strikes me as the biggest new area to email marketing—and one that’s growing fast. In many cases, what started out as a way to remarket to consumers after cart abandonment is morphing into powerful technologies that enable targeted email marketing like never before, taking personalization to a whole new level. Personalization is only going to keep going and growing, and marketers should take note—and take action. Cliff Condon, […]
5 Reasons Why Your Holiday Email Marketing Should Be Done as a Series
Don’t shoot the messenger! But the holidays are coming. The Christmas decorations are already up on some retailers’ brick-and-mortar stores, and I’ve already seen plenty of “only X shopping days until Christmas” messages. Whether that stresses you out as a consumer or a marketer, rest assured, I’m not here to put pressure on you by saying all of that. Rather, I’m here to suggest a new approach to your holiday email marketing that might make this […]
Holiday Email Marketing Help! Easy Ways to Integrate Facebook With Email
October is here, and you know what that means: holiday email marketing! Someone in the ClickMail office commented that Macy’s has already put up their Christmas decorations, even though Halloween is still two weeks away. It’s crazy! And it’s the world we live in. So, back to my point: It’s October, meaning it’s time for holiday email marketing. Maybe your holiday email marketing strategy is all planned out and ready to drop, or maybe not. In […]