in house email list

The State of Email Marketing for Small- to Mid-Sized Businesses

Email marketing tends to work a little differently for the small- to mid-size business. Compared to a mega corporation with millions of names on their in-house email list, the coffee shop on the corner and the printing plant just outside of town don’t have the means—or the needs—of the big businesses when it comes to email marketing.

But they don’t have to.

Smaller businesses can reap just as many rewards as big ones when it comes to email marketing.

For a new report on the state of email marketing for the SMB market, check out the latest study from GetResponse. It can provide insights and benchmarks for your own SMB email marketing, or help you help clients if you’re an email marketing agency.

The State Of Email Marketing in SMBs
2011 Report analyzes the trends and strategies being used by SMB email marketers of different sizes and different sectors.

Download the report here.

Published On: February 24th, 2012Categories: Miscellaneous email marketing topics

About the Author: Sharon

Sharon Ernst from is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

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